Online Marketing Advice

 
 
Twitter is one of the many social networking sites available on the internet and is incredibly popular with people from all walks of life. For this reason it gives you the perfect platform to market and develop your business, providing you know how to use it!

What is Twitter?

Simply put Twitter allows you to create instant messages for all to view. These are referred to as Tweets and are limited to 140 characters. The idea is to follow people and for them to follow you so that whenever you or anyone else Tweets everyone can see this straight away. There are reported to be around 5 to 10 thousand new people a day joining and around 5 million users in total so it is easy to see why this can be such a great way to improve your business.  

Twitter allows you great insight into what others are thinking and can be a great way to ask questions, increase traffic to your site and spread the word! You can also connect with your target audience on a more personal level to improve brand recognition. 

One great feature of Twitter is Twitter Search which allows you to search and see what others may be saying about your business. You can then reply to these and continue building new relationships. This is something that very few other marketing methods can allow you to do.  

How Can Twitter Help Your Business?

If you follow the right people on Twitter and manage to build up your followers then it can be a great form of marketing. If you make sure to Tweet on a daily basis and structure your Tweets well you will soon gain peoples attention. You can even track your results to see what kind of Tweets work the best. It is important to always include useful information and resources as well as asking plenty of questions to get people to interact with you. After all, how often do you get the opportunity to get your name noticed by big names! It could even lead to having real conversations with people who may have an interest in what it is you do.

Make sure that you stay on top of Twitter and post informative links as well as topics for conversation regularly. You should also try and respond to Tweets to keep the interaction alive. 

Twitter is also a fantastic way to get new traffic to your site and for generating leads. It can help you build new relationships with important people as well as help you to expand your contact base. 

Twitter Applications

If you do decide to use Twitter there are a number of applications available that could really help you out. These include TwitterFox for users of Firefox to view Tweets on thier web browser, TweetLater for scheduling Tweets and the Tweetosphere allowing you to track topics.

If you already use Twitter and other social networking sites such as Facebook then Ping.fm will allow you to update all these sites in one go.

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